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Expressing and visualising opinions on policies.
SWOT Analysis for Opinion Space |
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Helpful | Harmful | |
Internal |
Strengths• Social media technology designed to help communities generate and exchange ideas about important issues and policies. • A version of Opinion Space is being used by the U.S. State Department, where it has attracted thousands of participants from around the world to organize, visualize, and analyze constructive suggestions on foreign policy. • Is a self-organizing system that uses an intuitive graphical "map" that displays patterns, trends, and insights as they emerge and employs the wisdom of crowds to identify and highlight the most insightful ideas. • The system uses a game model that incorporates techniques from deliberative polling, collaborative filtering, and multidimensional visualization. • Provides participants dynamic visual feedback about their position on key social issues, relative to other participants. • Increasing participant engagement in decision-making processes • The platform applies statistical models and collaborative filtering to rapidly discover emerging trends as data is collected. |
Weaknesses• Excludes some populations, like the elderly or lower class, from participating in the process, since they are not using social media networks (or using them to a lesser extent or for different purposes). • Need for intermittent connectivity |
External |
Opportunities• By fostering open-ended dialogue and facilitating a more nuanced assessment of public opinion about complex issues, it enables more informed organizational decisions while increasing participant engagement in decision-making processes. • The platform has been used to assess government performance in California and Mexico, to crowdsource insights on the effectiveness of family planning trainings in Uganda, to gather ideas on how to improve typhoon preparedness in the Philippines. |
Threats• Government can use information gathered for its own benefit. Through collection of data, patterns can be predicted and used to government’s advantage • Excludes some populations, like the elderly or lower class, from participating in the process, since they are not using social media networks (or using them to a lesser extent or for different purposes). • Need for intermittent connectivity |
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All the data are licensed as Creative Common CC-BY 4.0.