EU

<p><span lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB"><span><span>Concerning the public, a close cooperation between public administration and citizens seems essential. Through participative democracy and public involvement, a new relationship between the citizens and the administrations can be established. The publicity becomes a valued partner to identify problems, discover new thinking and propose solutions. This can be seen as a profit for public administrations, because the experiences of the citizens can be contributed into the administration and help to improve, for example, its...</span></span></span></p>

<p><span lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB"><span><span>Already the political economist and sociologist Max Weber once has pointed out that decision makers need to ensure the rationality of their decisions, by trying to balance out the best relation of means and ends.[1]</span></span></span></p>

<p><span lang="EN-GB" xml:lang="EN-GB" xml:lang="EN-GB"><span><span>Consequently, policy makers need to clarify the targets that they want to reach through certain political programmes and norms. In fact, the executive bodies need quite precise targets, since they are responsible for the...</span></span></span></p>

By using social media in governmental context, a new form of interaction between citizens and government can be established. The social media data can be used to collect useful information about citizens’ needs and opinions, as well as integrate citizens directly in the decision making process. Some governmental institutions also use their own social media accounts and post content online. [1][2]